Restaurant loyalty program
Turn direct customers into repeat customers
Reward purchases through your own web shop or app, give customers a clear reason to return and measure how benefits affect repeat orders.
A loyalty program creates the most value when it is part of your owned sales channel. Customers identify through their account, see earned benefits and use them on a later order without returning to a marketplace.
Rules are adapted to the restaurant's business model. The aim is not uncontrolled discounting, but benefits that support purchase frequency, order value or customer reactivation.
How it works
The benefit follows the customer across the direct channel
Customers know what they have earned, what remains until the next reward and where it can be used.
- Customers are identified through their web shop or app account.
- Points or benefits are calculated using agreed rules.
- Balance and benefit history are available in one place.
- Rewards are used on a later order with clear limits and validity.
Restaurant value
More reasons to choose your channel again
Loyalty connects a benefit to the behaviour you want to encourage and makes return activity measurable.
- Encourage repeat orders through your own channel.
- Reward direct purchasing instead of increasing marketplace promotion spend.
- Reach customers based on status and previous activity.
- Measure how benefits affect purchase frequency and value.
Possible models
The program follows the way your restaurant sells
The exact model depends on goals, margins and ordering frequency, so rules are defined before activation.
- Points based on spend or the number of direct orders.
- A welcome benefit for a new registered customer.
- Bonus-point periods and targeted benefits for selected groups.
- Membership tiers, birthday benefits and inactive-customer reactivation.
Measurement
Results appear in customer return and behaviour
The program matters when it is measured as part of sales rather than as an isolated promotion.
- Share of repeat customers and repeated orders.
- Average time between purchases.
- Active members and redeemed benefits.
- Change in the direct channel's share of total sales.
Your reward model
Define a loyalty program that fits your customers and margins
In the first conversation we review order frequency, typical order values and benefits that make business sense.